Ummm, yes please!

A built-in circle of support committed to pursuing the local community and friendships we crave, so we can stop feeling like we're doing mom life alone.


Join our circle of 

So you tell yourself you're fine.

Making mom friends feels hard.

Between kids, careers, and the sheer mental load of motherhood – finding time for friends feels like one-more thing on your never-ending to-do list.

And mustering the energy to make NEW friends feels pretty much impossible. Not to mention the sheer awkwardness and overthinking that comes along for the ride!

...your partner and your kids are all you need

i'm just going to say it... media and small talk is good enough

...things will get easier when life gets less hectic

but we both know...

and i'm here to tell you, it's possible.

(And, you're not actually fine.)

(even in the midst of busy #momlife)

And not just any friends.
You want authentic, judgment-free, EASY friendships!

life isn't getting less busy any time soon

You want friends, yesterday!


Because the reality is that the road to life-giving friendships can be windy, and it’s even harder going after it alone -- and now, you don't have to.

A BUILT-IN COMMUNITY OF SUPPORT FOR busy moms pursuing the local circle of friends they crave. 

when you join mom friends, you'll enjoy:

Connection mentorship and coaching to help you build your IRL village

Weekly planned-for-you friendship time (no back-and-forth texting required!)

Connection and support from other moms who want to get to know you and cheer you on 

Inspiration, motivation and accountability to take brave action 

A judgment-free zone where you can share openly and honestly all the ups and downs of #momlife

Momentum and confidence as you practice vulnerability and real talk in a safe space

i want to join THE mom friends WAITLIST!

Your MOM FRIENDS Membership Includes

real talk. real support.

Each month we'll talk through our most pressing challenges in friendship and #momlife. This will be a chance to have space to process, be seen (and often validated!), and get direct support from Emily. 

Group Support Calls

Bring your favorite blanket and beverage each month when we enjoy some connection time by getting together to have some real mom talk and practice being vulnerable in a safe space! 


Each month we'll dive deeper into a connection topic that will help us better know ourselves so we can better share ourselves in all of our relationships - family, friends, and our communities. 

Connection Workshops

Get friendship + mom life support in-between sessions with our weekly support threads for direct help as you build your circle (or you know, parent a 4-year old!)

In-Between Support

Connect with other members to share struggles, stories, and celebrations! We'll practice asking for help, owning our wins, and commiserating as needed!

Private Group App

Quickly meet the other moms in our circle and find commonalities for easy connection points with our directory! No facebook stalking required!

Member Directory

Full Access to the Connection Vault

Yes! I want to join THE WAITLIST!

... and there's more!

filled with helpful templates, scripts, and affirmations to practically support you as you seek out your circle.

you'll also have

imagine actually feeling like you belong somewhere

Just Imagine...

Being surrounded by a circle of supportive and judgment-free moms who only want the best for you

...TO SOMEONE a group of someone's!

Feeling confident to take brave action, knowing you’ll have a soft space to land after no matter what happens

Having actual hope that your local circle of support is possible - and just around the corner

Feeling like finding your people is not so daunting, or overwhelming, but actually fun - and easy! 



As a mentor to moms desiring more from their circle of friends, I’ve seen first-hand the power of having a little support.

I’ve felt it myself too. With every cross-country move, I’ve relied on my long-distance, well-established friendships to sustain me.

Because the truth is that when we’re regularly connecting in deeper, more meaningful ways with other women – other moms – it’s easier to maintain momentum to seek out the local circles we crave.

Hi, I'm Emily. 

which is why it's been on my heart to create this space.

So us moms can come together and gain immediate connection and support, making building a local circle of friends seem so much less daunting – and dare-I-say fun, too!

- gwen mcdonald

Emily’s calm demeanor creates such a non-judgmental environment – making it so easy to open up and share easily and honestly. I have gained massive clarity and perspective in my friendships  and am feeling so much hope as each day my connections grow stronger!

I couldn't believe how easy it was to open up! 

the possibilities

Mom Friends is for you if:

Not a fan of personal growth and generally unwilling to open yourself up to new ideas, strategies, and experiences. 

Unwilling to make space to be coached, and to offer support to other moms in our community.

Committed to excuses and aren’t open to getting outside of your comfort zone a little to get closer to the connections you crave. 

Not interested in adding any more connections to your mom village.

Mom Friends isn't for you if you're:

You love personal growth! You’re always interested in knowing yourself better so you can better share yourself.

You want to enjoy deeper and more fulfilling connections and friendships in your local community.

You desire a community of support and accountability that provides a space to process in a safe and judgment-free way.

You’re willing to do the work to pursue intentional connections – with your family, friends, and community.

Member Momentum

The stories


now is your time


Most calls will take place via Zoom on Tuesdays, Wednesdays, or Thursdays and will alternate between 12pm CST and 7:30pm CST so that members have the opportunity to make at least 2 live calls a month based on their availability and preferred time. Each meeting will be recorded and added to our private members app where you can easily catch-up while driving or making dinner. 

When will the weekly calls be held? 

I feel FINe-ish about my friendships, is this the group for me?

Maybe? Look, I’m going to be honest with you. Friendship can be weird and hard. And sometimes it can be easy and light. Just like mom life, right? But generally, when you feel validated in the ups and downs, you stop feeling so crazy and alone about the whole thing (at least that’s what our members have told me has been their experience).

That’s why in Mom Friends, we have dedicated space to process and name what’s going on in our connections - and our lives in general - as that can be huge for making the weird and hard parts feel a bit more normal.

Will joining Mom Friends be the thing that finally makes friendship feel easier? 

Potentially?! It's true we often lead with conversation about friendship here. But you’ll notice that each week we celebrate “connection wins” – not “friendship wins.” And that’s because as moms, we desire quality connections in all aspects of our life – with our partners, kids, friends, neighbors, and of course, ourselves!

Because of that, you’ll find we do a lot of reflection, intention setting, and processing together around our current season, wants, and needs  so we can be mindful that we’re putting our energy in the right places (at the right time) and showing up well when we do - not just in our friendships, but in all of our most important connections.

So, if you are looking for a supportive community of moms dedicated to better knowing themselves so they can better connect with themselves and ultimately better share themselves as they show up in this world…that’s us. 

Will I for sure find my Squad asa result of joining Mom Friends? 

So, let me first say that if I could go back in time, I’d rename my go-at-your-own-pace program SQUAD from Scratch to CIRCLE from Scratch. There's a connotation that comes along with Squad that I think actually sets us up for failure. 

And while I can’t guarantee that during your time in Mom Friends you’ll finally find that group of friends to do anything and everything with in life. I DO feel confident you’ll enjoy more confidence, clarity, and peace about your current and future circle. And given most of us have a lifetime of friend-making ahead of us as our connection needs change with each shift of season – that is a game changer.

What if I miss a live call? 

No worries. Some of our members don’t make any live calls (because #momlife)! But if you’re hoping to make one and life gets in the way, each of our live calls are recorded and available to you within our community app so you can easily catch up on-the-go and on your own time. Plus, the beauty of our community is that there’s so much support beyond just the live calls – including our weekly threads, chat rooms, and loads of resources to help you grow and enjoy better friendships + community connections.

Do I have to have Facebook? 

Nope! Our community has its own app designed for both iOS and Android so you can easily hop on after the kids go down for the night and enjoy some solid connection with our circle of Mom Friends – all while avoiding the endless doom scrolling!

can i cancel at any time?

Pretty much. When you sign up, you’ll be charged $25 per month. There is a 3-month minimum, and then you can cancel at any time. Essentially, this means that you’ll pay just $75 total for access to everything included in the Mom Friends community for less than the price of just one go-at-your-own-pace course, but broken down into 3 monthly payments to make it even more affordable for you.  And, if you prefer to avoid monthly payments, there’s an option to join annually (+ enjoy a free month!).


Includes 12 months of:



Annual membership





monthly membership

I'm Ready to Join MOM FRIENDS!

the membership options

Group Coaching Calls
Mom #RealTalk Sessions
Connection Workshops
Private Community App
Weekly Support Threads
Access to the Connection Vault

Group Coaching Calls
Mom #RealTalk Sessions
Connection Workshops
Private Community App
Weekly Support Threads
Access to the Connection Vault

BONUS: 1 Month FREE!

3-Month Committment

My hope for you...

whether you decide to join us in mom friends or not...

I don't want you waiting one more day to pursue the circle of friends and community you crave.

Because mom life wasn't meant to be done alone. And it's so much sweeter when it's shared with great girlfriends (and neighbors)  by your side. 

I know yours are out there.
And I'm cheering you on as you find them!

your time is now

Start Enjoying a True Circle of Support

I'm ready! Let's do this!

    And be the first to know when doors open next (plus receive a special bonus!)

    Join the MOM FRIENDS Waitlist